LINDSEY RUDD: I’ve been thinking about the people who are still paying attention.

LINDSAY RUDDER: I think it’s important that people pay attention to who they are.

LENNON RUDDIS: And, to some extent, you can make a distinction between the people in the public eye who are paying attention and the people that are still not paying attention, so we’re really just making the distinction between people who still don’t pay attention.