Google News has revealed that Vodi, the free-to-play version of the popular video-streaming app, is now officially registered as a “registered agent service” under the Australian Competition and Consumer Commission (ACCC).
Vodi’s “registered agents” will be able to advertise on the app, as well as sign up with other developers and advertisers.
Vodafone’s “registration agents” can also advertise on Vodi’s own platform, as the telco already has an online presence.
It’s unclear exactly how many registered agents are running Vodi these days, but it seems like there are hundreds of thousands, and it will be interesting to see how this plays out.
It seems likely that Vodafina, which has previously sold advertising rights to Vodia on the desktop, will be the first company to launch a “Vodia 1.1” version.
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